Strategy Stock Sprints Toward 1 Million Target as Saylor Conducts a New $255 Million Bitcoin Buy

Michael Saylor is adding even more weight to his massive digital vault. On Monday, April 27, 2026, his firm, Strategy (MSTR), announced that it bought another 3,273 Bitcoin (BTC-USD). This purchase proves the company is sticking to its plan to own as much of the digital currency as possible before the supply runs dry.

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Strategy Creates a Giant 818,334 Bitcoin Treasury

The company spent about $255 million on this latest batch of coins. The average price for these new tokens was $77,906. With this addition, Strategy now holds a total of 818,334 Bitcoin, making it the largest corporate owner in the world.

To build this stash, the firm has spent a total of roughly $61.81 billion. On average, the company paid $75,537 for every coin in its collection.

Michael Saylor Manages a 9.6% Bitcoin Yield

Saylor also shared that the firm is seeing strong results from its unique financial model.

So far in 2026, the company has achieved a 9.6% Bitcoin yield. This is a specific math goal the company uses to show it is increasing the amount of Bitcoin it holds for every share of the company. The firm uses its stock and debt to get more coins, ensuring that shareholders own a larger piece of the Bitcoin pie over time.

Matt Cole Expands Strive’s Bitcoin Holdings

Strategy is not the only firm buying the dip today. Matt Cole, the leader of Strive (ASST), also announced a new purchase on Monday. His firm bought 789 Bitcoin for about $61.43 million. Strive now holds a total of 14,557 Bitcoin, which is worth nearly $1.13 billion. This shows that more professional investment firms are following the path that Strategy first cleared.

Is Strategy Stock a Buy, Hold, or Sell?

According to TipRanks, Strategy (formerly known as MicroStrategy) stock has a consensus Strong Buy rating among 12 Wall Street analysts. This rating is based on a unanimous 12 Buy ratings assigned in the past three months. The average 12-month MSTR price target of $281.25 implies 63.9% upside from current levels.