Introducing Georgia's First Airline Bank Card: A New Partnership Between TBC, Turkish Airlines, and Visa

According to a recent declaration from TBC Georgia, a prominent financial services provider in the South Caucasus and part of the London-listed TBC Bank Group, they have introduced an innovative co-branded premium debit card in collaboration with Turkish Airlines and Visa.

This new offering marks Georgia’s inaugural co-branded bank card linked to an international airline, showcasing TBC Georgia’s ambition to enhance its retail banking portfolio. Exclusively available for clients of TBC Concept 360 and TBC Wealth Management—its premium banking services—the Turkish Airlines Visa card allows users to earn miles throughout their travel experiences. This includes everything from booking flights and accommodations to dining out or using local transport within Georgia.

The partnership was formalized through a Memorandum of Understanding signed on june 12 in Istanbul between TBC Georgia,Turkish Airlines,and Visa. Cardholders can redeem their earned miles via the Turkish Airlines app or website for various benefits such as flight bookings,extra baggage fees,cabin upgrades,seat selections,or shopping at the airline’s online store.

Beyond just accumulating miles, users will enjoy exclusive benefits like ten complimentary airport lounge access passes and expedited security checks for themselves plus three guests. Additional perks include discounts on taxi rides to/from Tbilisi International Airport and reduced rates on international roaming services.

This groundbreaking initiative by TBC alongside Turkish Airlines and Visa highlights its dedication to enhancing customer experience while reinforcing its status as a leading bank in the region. Building upon the success of its flagship debit product—TBC Card—which has reached over 260,000 customers by Q1 2025 (a threefold increase year-over-year), this new offering aims to provide added value for premium clients while fostering loyalty. Vakhtang Butskhrikidze, CEO of TBC Bank Group remarked: “This unique collaboration with turkish Airlines and Visa emphasizes our goal of transforming banking experiences for Georgians. By leveraging our combined strengths as trusted brands,we are excited to present this exclusive product that simplifies travel while rewarding our premium customers.”

Arif Ali Gezmisoglu from Turkish Airlines expressed enthusiasm about this partnership: “We’re excited about launching this co-branded card with TBC Bank and Visa; it provides Georgian consumers fresh opportunities to gain rewards through everyday spending. This initiative aligns with our mission of enhancing travel experiences beyond just flying.”

Diana Kiguradze from Visa shared her excitement too: “I’m delighted that we’re introducing Georgia’s first airline co-branded card tailored specifically for travelers who appreciate convenience during their journeys. With thorough travel benefits tied into daily spending rewards, we aim to enrich every aspect of international travel.”

TBC Georgia is part of London-listed TBC Bank group—a leader in modern financial solutions across the Caucasus region—and also operates in Uzbekistan where it boasts a robust digital banking platform serving nearly 20 million users.