As travel habits shift across generations, Gen Z is quickly becoming
As travel habits shift across generations, Gen Z is quickly becoming a major force transforming the industry. Unlike older travelers, they’re not just looking for a getaway—they want meaningful experiences, cultural depth, and values-driven adventures. A recent TravelPerk report, drawing on 30+ key stats, offers a revealing look at how Gen Z is traveling in 2025—and what that means for the future of tourism.
More Travel, More Often
Gen Z is embracing travel at an impressive rate, taking an average of three leisure trips per year. 63% of Gen Z consumers made travel-related purchases within the past 12 months. But it’s not just about leisure—53% of Gen Z and Millennial professionals plan to travel for work, blending business with pleasure.
Spending and Social Influence
Travel spending is on the rise. A striking 65% of Gen Z travelers expect to spend more on vacations in 2025 compared to the previous year. On average, they spend approximately 10,000 euros annually on travel, outpacing all other generations.
Social media plays a central role in shaping Gen Z’s travel decisions. A whopping 88% follow at least one travel influencer on TikTok, and 45% say they trust influencer recommendations. In line with
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